Asics is the acronym for Juvénal's Latin expression “Anima Sana In Corpore Sano”, in French “a healthy mind in a healthy body”.

The company was founded in September 1949 by Kihachiro Onitsuka, a young Japanese shoemaker. The introduction of the Asics basketball shoe a few years later was also revolutionary. Since then, the Brand has continued to evolve with products such as Gel Lyte III, Gel Lyte V or even Gel Kayano Trainer.

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