Editorial

Born from a rebellious vision and a provocative spirit, Enfants Riches Déprimés (often abbreviated as ERD) is an American fashion brand that has been redefining the codes of luxury and streetwear since its creation in 2012. Founded by Henri Alexander Levy, the brand has established itself as a symbol of exclusivity and individuality, appealing to a clientele as selective as it is iconoclastic.

Enfants Riches Déprimés draws inspiration from the punk subcultures of the 70s and 80s, while injecting a dose of contemporary nihilism. Far from being a simple clothing brand, ERD is a manifesto of rebellion against the norms of society and traditional fashion. The pieces, often in very limited editions, oscillate between grunge, outsider art, and a high-end aesthetic, combining luxurious materials and intentionally imperfect details.

“I design for those who don't need validation. My clothes aren't for everyone, and that's exactly the point.”

Henry Alexander Levy.: Founder

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ERD, controversial

but influential

Enfants Riches Déprimés isn't just a clothing brand; it's a state of mind, a challenge to uniformity. For those who dare to stray from the beaten path, ERD represents much more than a label: it's a declaration of independence and radical creativity.

controversial but influential

Depressed Rich Kids,

Enfants Riches Déprimés isn't just a clothing brand; it's a state of mind, a challenge to uniformity. For those who dare to stray from the beaten track, ERD represents much more than a label: it's a declaration of independence and radical creativity. As Henri Alexander Levy sums it up: "What I do is for those who live on the margins –


not by constraint, but by choice." Enfants Riches Déprimés is not just a clothing brand, it's a state of mind, a challenge to uniformity. For those who dare to stray from the beaten track, ERD represents much more than a label: it's a declaration of independence and radical creativity. As Henri Alexander Levy sums up: "What I do is for those who live on the margins – not by constraint, but by choice." Enfants Riches Déprimés is not just a clothing brand, it's a state of mind, a challenge to uniformity.

For those who dare to stray from the beaten track, ERD represents much more than a label: it is a declaration of independence and radical creativity. As Henri Alexander Levy sums up: "What I do is for those who live on the margins—not by force, but by choice." Enfants Riches Déprimés is not just a clothing brand; it is a state of mind, a challenge to uniformity. For those who dare to stray from the beaten track, ERD represents much more than a label: it is a declaration of independence and radical creativity. As Henri Alexander Levy sums up: "What I do is for those who live on the margins—not by force, but by choice."

Behind its apparent superficiality, ERD offers a scathing critique of modern values.
Its very name, which stands for "depressed rich kids," embodies a reflection on the existential void that can accompany privilege. The collections translate this malaise into bold, often intentionally unsettling designs that force consumers to reflect on their own relationship with luxury and consumption. Enfants Riches Déprimés is also known for its collaborations with artists who share its nonconformist spirit. Musicians like Jared Leto and actors like Justin Theroux have been spotted wearing ERD creations. These associations reinforce the brand's image as a symbol of uniqueness and cultural transgression.

Although some critics point to the exorbitant price of the products or the elitist side of the brand, it is undeniable that Enfants Riches Déprimés has left its mark on the fashion industry. Levy has created a brand that leaves no one indifferent, oscillating between underground cult and contemporary luxury icon. In a world where fashion is often standardized, Enfants Riches Déprimés remains a singular voice, inviting everyone to embrace their own vision of style – however dark or eccentric. Enfants Riches Déprimés is not just a clothing brand, it is a state of mind, a challenge to uniformity. For those who dare to stray from the beaten track, ERD represents much more than a label.
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