adidas stan smith.: an object of legacy

Some silhouettes transcend eras without ever losing their relevance. A true pop culture icon, the adidas Stan Smith has established itself far beyond its sporting heritage to become a design object in its own right, symbolizing a timeless aesthetic.

To celebrate this heritage, we partnered with adidas on a campaign exploring the place of the Stan Smith in our collective imagination. Through an installation in our Aix-en-Provence store and a short film bringing the silhouette into dialogue with other iconic design objects, we wanted to question what makes an object a true icon.

To embody this vision, we chose Absolem, a Belgian rapper of a new generation who draws inspiration from the fundamentals of authentic, unadorned rap. A natural parallel with the Stan Smith: two worlds that, each in their own way, draw from their heritage to continue reinventing themselves and transcend generations.