adidas presents the adizero evo sl
A few weeks ago, adidas approached us about the launch of the adizero evo sl, a sneaker designed for performance, but not only. Our challenge was to celebrate the running aspect of the sneaker while infusing it with the lifestyle and family spirit that characterizes us. It didn't take long for the adidas to come up with the idea of organizing our first "community run," and what better partner for this than the three-stripe brand, renowned for decades for its commitment to sport.
We wanted to use this event to celebrate the launch of the adizero evo sl while offering a moment of sharing and conviviality to our running community. It was an opportunity to test the sneaker's performance while having a great time under the Provençal sun. On May 3rd, we met up with around forty of our most loyal followers and customers in front of our store at Place Crillon in Avignon. We set off at 10:30 a.m. for a 7.9-kilometer loop around the city, which brought participants back to our store.
Between 30 minutes for the most daring and an hour later for the more relaxed runners, we were all gathered to have a great time between a hearty brunch, race debriefing and warm conversations.
