Fred Perry X Beams
Fred Perry has joined forces with the Japanese concept store for this ready-to-wear collection reinventing the most emblematic pieces of the British brand. Based on a sporty collection, this capsule can be found in a selection of points of sale across France.
The pieces take on a new look for the spring-summer 2020 season, with oversized cuts and bright colors in relay with the style and spirit of the Japanese Beams concept store. Firstly, the brand's essentials have been totally reinterpreted, but its logo in the shape of a laurel wreath is also in a new version.
The emblematic piece of the collection, Fred Perry's double-brimmed polo shirt is made in an oversized piece marked by drooping shoulders and not one but four laurel wreaths of different colours, which can be found on tennis courts, including blue, green and orange. A new logo that also stands out on a cotton T-shirt with coloured stripes, also oversized, and on a short-sleeved cotton shirt where it even becomes the main element.
The collection is complemented by a set consisting of an embroidered jacket and jogging pants featuring the Laurel Wreath logo. You will find this collection in our shop on March 12, 2020 during an event that will take place from 6pm to 10pm with free drinks, an official underground get dub DJ will be present to ensure the atmosphere of the evening and to finish, you can try to win a set of the Fred Perry X Beams collaboration, a numbered bracelet will be given to you, when you enter the shop, for the draw that will take place at the end of the evening. More information will be communicated to you on the presentation of this collection in the coming days, stay tuned...