Focus : Edwin

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Edwin, specialized denim brand propose different quality pieces for an affordable price as jeans, pants, shorts but also 100% cotton T-shirts. In this article, you will know more about this japanese brand and its clothes, available in our store and online ! 

I. Story 歴史

In 1947, M.Tsunemi a denim admirer import different denim pieces from the USA and restore it thanks to his knowledge about these products. The Edwin Brand is born, named after the anagram of the word DENIM to which the M has been switched in a W.

We will have to wait 1961 before having the first japanese denim jean to appear and two more years before the three rainbow selvedge appear on the edwin jeans.

Finally, after seeing his fame extend to Japan and worldwide thanks to its innovation in terms of washing and processing, Edwin started developing european exclusive products and contribute in improving the visibility of the japanese products.

II. Jeans ジーンズ

Edwin speciality, the jeans we selected here are quite slim shaped and are from 12 to 13 oz (unit used for the denim thickness). This is a good compromise between comfort and strength for a “four season” kind of jean.


On the left, our model wears a rainbow row jean slim available at the price of 170€ fit shaped in a 13oz selvedge (sewing method making the denim really strong) denim. With its nice finishes and its raw color, this jean is a good basic to place in your wardrobe !

In the middle, our model wears a light blue ed-80 yoshiko jean available at the price of 140€  fit shaped in a 12.6 oz 100% cotton denim. A little thinner than the previous one, it is pretty comfortable and soft thanks to its left hand weave. Its light color is a good alternative to wear.

On the right, our model wears a grey ed-85 jean available at the price of 100€ fit shaped in a 13 oz 99% cotton 1% elastane denim making it really soft and really comfortable with its low crotch. Its grey color will bring change to your outfits ! 

Edwin also produce shorts that you can find in our basics article but also in store or online ! 

IV. T-shirts シャツ

The japanese brand t-shirts, 100% cotton are minimalist and effective. They will fit with a lot of outfits thanks to their classic color and their discrete logos reminiscent of the japanese culture (sun, mount fuji, kanji…). With their oversize shapes, they are pleasant to wear and their quality is remarkable.


1. T-shirt sunset on mont fuji blanc 35€
2. Brand t-shirt black 35€
3. Long sleeves japanese sun t-shirt 50€

Feel free to suggest us a brand to write about on instagram ! @family3_0

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